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Online Profiles – Managing your Identity

Human beings value the internet as a platform the world over. Many people in the world use the internet for many activities. Most of us use the internet for advertising products and services. There are those who build brands using online presence. Others actually build personal names as brands online. For you to advertise your own name as a brand, you need to create a profile as an identity.

Creation of an online identity is an easy task. Management of the profile is however not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. Sometimes you want only some parts of your life revealed on search engines. This creates a problem for many people. You want only some parts of your life revealed. How can you achieve this?

Search engine optimization is important when it comes to online identity management. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. This can enable you to dictate what appears if your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is in relation to people searching for products that are offered by different competing companies.

One good example of a case of online identity management issues is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. From the cases, information about his life was revealed. This included his images. Now, if you search the name of the person, there is a problem. Mainly, what appears is information related to his legal challenges. This includes the images taken when he was in custody.

The situation of Michael Bullard leads to serious issues when it comes to online identity management. How can he or any other person control what appears when one searches their name? Can he control what details appear? Well, there are solutions to people such as Mike Bullard Jr. You can simply optimize what appears under your name on any of the popular search engines. Using optimization, you actually prioritize specific information to be viewed when your name is searched.

Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.

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